English Cheesecake Company

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About

ECC

Founded in the 1990s, English Cheesecake Company is into its third decade of delighting customers with decadent desserts. They have reached an inflection point, with expansion into supermarkets nationwide requiring a brand and website to match the big, multinational players in the industry.

Industry:

Brand strategy & development, Website redesign, Pitch deck, Video content, Blog content

FMCG

Services Provided

Website redesign

Brand strategy

Website copywriting

Measured have been great to work with, would recommend to anyone looking for brand or marketing support!

Josh Laurier,

Managing Director

Challenge

English Cheesecake Company were looking for a full overhaul of the website, to reflect their new positioning as a customer-led retail brand. Initially, Measured came on board to fix technical issues with the existing website and update the visuals to reflect branding tweaks. As a Phase 2, Measured will be working with ECC to fully overhaul the site, creating a new branded site and separating out the online shop on Shopify.

Highlights

All technical issues on the site fixed efficiently and cost-effectively

All technical issues on the site fixed efficiently and cost-effectively

All technical issues on the site fixed efficiently and cost-effectively

Full website overhaul offered at a fraction of the cost of most agencies

Full website overhaul offered at a fraction of the cost of most agencies

Full website overhaul offered at a fraction of the cost of most agencies

Striking the balance between visually appealing site, and ease of managing and updating in the back-end

Striking the balance between visually appealing site, and ease of managing and updating in the back-end

Striking the balance between visually appealing site, and ease of managing and updating in the back-end

More work

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